Avoiding Liability Bulletin – June 2005
… Most state laws make it a crime and a violation of the licensing law for a licensee to advertise in a manner that is false, fraudulent, misleading or deceptive. Licensees (other than psychologists) have invited trouble over the years for using their Ph.D., together with the word “psychotherapy” or “psychotherapist,” in advertising. If advertising is not done appropriately, it may be proven that the therapist was trying to mislead the public into believing that the licensee was a “psychologist.”