Five Valentine’s Day Promotions for your Personal Trainer Business
Valentine’s Day opens an exciting opportunity to reach out to your clients in new ways. You have an opportunity to reach out to singles, couples and even those that don’t particularly care for the holiday. From date night classes to fitness boot camps, this list offers something for everyone and is sure to assist you in generating new clientele.
Candlelight Yoga
For a different approach to date night, offer a candlelight yoga session for couples. This invites your current members to introduce their partners to your location, as well as offers a unique bonding and rejuvenating experience well suited for Valentine’s Day. Advertising for such an event on social media is also likely to attract an array of potential customers that are considering joining a facility.
Zumba
Zumba has become very popular over the last few years and provides a fun alternative to pumping iron. Offering a BOGO Zumba class would invite your current client’s significant others to join the fun and learn a few dance moves along the way. This event can also be advertised outside of your current list of customers to bring in some new faces for a stress-free, low-pressure trial of your business.
Fitness Bootcamp
Make this a singles event open to your current customers. Bring your clients together to interact with each other. Mixing, mingling and a little friendly competition can go a long way in a group of singles. Be sure to create exercise routines that encourage teamwork and communication for a fun and challenging event suitable for all fitness levels.
Personal Training
Try bundling personal training sessions to appeal to couples, specifically to bring in new customers. Adding a partner to your current personal training packages at a discounted price will generate new clients as well as relationship building.
Whether you decide to try one or all of these promotions, be sure to get started at least two weeks in advance, particularly for one-time events. Creating flyers and marketing emails in a timely manner is key when running seasonal campaigns.
Over the last decade, more than 500,000 people chose CPH Insurance for liability insurance. Because our business is specialized, we are able to focus on your liability needs in a way that bigger companies are not. Our team of associates represent over 50 years of collective experience in this field, and we are able to serve a large client base while maintaining a small-office approach.
January 27, 2017
Spotlight Interview – Brian Hemping
Background information – What fitness career do you currently hold?
I am currently a certified personal trainer in Nashville, TN. In addition to training, I am a sports coach and group fitness instructor. I also represent 1st Phorm, which is a Midwestern supplement company.
When did you start working in the fitness industry?
I have been a basketball coach since 2011, but I did not begin working in the fitness industry until June of 2016.
Why did you start working in the fitness industry?
I graduated with a degree in Exercise Science from a small college in Iowa knowing that I had a strong passion for sports. I did not develop that same love for fitness until several years later. I wanted to get involved because I get enjoyment out of making a positive difference in someone’s life and seeing people progress along their journey is a wonderful experience.
What is the biggest challenge for you as a fitness professional?
My biggest challenge has been networking my brand. I was born and raised in Iowa, so transitioning to Nashville and establishing all new connections was the toughest obstacle.
What is your biggest accomplishment in the fitness industry?
Right now it would be successful launching my own brand, The Jack of All Training. I had a specific vision and goal for my brand and it is beginning to take shape.
What advice would you give to people thinking about a career in fitness?
Fitness should be a selfless job. If you want to be any good at what you do, you have to think about others and not just about yourself. If your primary focus is about how much money you can make, and not about how many lives you can influence, then you need to flip around your mindset. Fitness is about changing someone’s life for the better, which is a priceless commodity.
Who was your biggest influence when you were starting your career in fitness?
Several different people, but one in particular has to be Andy Frisella. Andy is the CEO at 1st Phorm and produces a motivational podcast that I listen to on a daily basis. Andy runs his company the way companies should be ran and his success speaks for itself. I was influenced by Andy early on my journey and he has helped given me the strength to pursue my passion.
What is the most rewarding aspect of your career?
Hands down, the most rewarding aspect is when people see real results. It’s when you get that text saying, “I just fit into pants I haven’t been able to wear in years!” Or when someone is brought to tears because they can actually tie their own shoes now. Like I’ve said, you simply cannot put a price on the feeling you get from positively influence another person’s life.
Over the last decade, more than 500,000 people chose CPH Insurance for liability insurance. Because our business is specialized, we are able to focus on your liability needs in a way that bigger companies are not. Our team of associates represent over 50 years of collective experience in this field, and we are able to serve a large client base while maintaining a small-office approach.
January 26, 2017
What is Event Insurance and Why is it so Important?
Event insurance protects event planners from a variety of mishaps in several specific areas of focus. There is general liability insurance and more specific coverage’s protecting against a range of potential problems that could negatively impact an event all the way up to and including cancellation.
Here is an overview of some of the ways event insurance works.
General liability insurance is used to protect the insured involved in the event, against property damage or bodily injury caused by agents or employees of the insured. In most cases, venues will require special events insurance of no less than one million dollars and to be included on the policy.
Liquor liability insurance This coverage is used to provide protection in the case of alcohol being erroneously furnished to a minor, or any statute, ordinance, or regulation relating to the sale, gift, distribution, or use of alcoholic beverages.
Cancellation insurance is used to protect you in the case of cancellation due to unforeseen circumstances such as foul weather, or a vendor such as the photographer or caterer doesn’t show. This usually covers the loss of deposits and costs already paid in advance.
Hired/Non-owned auto liability covers vehicle damage to vehicles rented for the event and injury to a third party.
You need special event insurance because society as a whole has become more litigious than ever. You always need to protect yourself as much as possible from the unforeseen and worst case scenarios. This is for your protection as well as your employees and those attending your events.
Fortunately, CPH & Associates offers all types of event insurance, and can develop a policy that will precisely fit your needs at any given time.
We offer events insurance to cover a wide range of special events including:
Over the last decade, more than 500,000 people chose CPH Insurance for liability insurance. Because our business is specialized, we are able to focus on your liability needs in a way that bigger companies are not. Our team of associates represent over 50 years of collective experience in this field, and we are able to serve a large client base while maintaining a small-office approach.
January 24, 2017
The Top 6 Fitness Trends Personal Trainers Should Get on Board With in 2017
Do you consider your fitness trainer business up-to-date and on point with all of the latest trends in your industry? We’ve collected the top 6 trends forecasted to be big in 2017, so you can decide if you want to obtain additional certifications and expand your reach.
Wearable Technology
Heart rate monitors, pedometers and fitness trackers top the list of wearable tech for 2017. Sales are expected to top $4 billion in 2017 and there are no signs of slowing down. Be careful not to become dependent on your wearable technology and be wise in how and when you use it.
Bodyweight Training
Bodyweight training is one of the top trends for 2017 in large part because you don’t need much room for these workouts or a gym membership. Bodyweight training increases lean muscle mass and can easily be modified to meet any fitness level. Knowing this is a new trend, you may want to incorporate this style of training into your client’s fitness routines.
High-Intensity Interval Training (HIIT)
High Intensity Interval Training, or HIIT, is increasingly popular in large part because a HIIT workout doesn’t consume a lot of time. Rather than long, moderately paced workouts, HIIT employs short bursts of energy at or near maximum heart rate over a 20 to 30 minute session. It has also been found to help build endurance.
Strength Training
Strength training is crucial to helping maintain a healthy body because it preserves muscle mass and increases metabolism. While some people, notably many women, shy away from strength training, it is enjoying heightened attention in 2017. Encourage your clients to stay consistent with strength training, and provide new exercises that will keep them enthusiastic about working out.
Group Training
If you generally provide workout sessions on a one-on-one basis, 2017 may be the year to try something new and give group training a whirl. Group fitness is growing in popularity and clients are more excited than ever before to try a group training session. A little friendly competition isn’t a bad thing and the social aspect of this type of training makes it more enjoyable for many participants.
Yoga
While yoga has been around for a very long time, it is hitting new highs in popularity. Given the multitude of benefits reaped from doing yoga, including stress relief, aiding digestion, improved sleep and decreased anxiety, it’s no wonder why 2017 may be the year of yoga.
If you do decide to expand your offerings, ensure that every service you provide is covered by checking on your trainer insurance coverage through CPH Insurance. Having the right policy can provide peace of mind for your clients, staff, and yourself.
Over the last decade, more than 500,000 people chose CPH Insurance for liability insurance. Because our business is specialized, we are able to focus on your liability needs in a way that bigger companies are not. Our team of associates represent over 50 years of collective experience in this field, and we are able to serve a large client base while maintaining a small-office approach.
January 20, 2017
Ryne Robinson – Spotlight Interview
Background Information:
Ryne is a Head Trainer for Burn Boot Camp in Fort Mill, South Carolina. Burn Boot Camp was built around creating a community of fit women and mothers. Burn Boot Camp is also a franchise with locations all over the United States. The workout consists of mostly circuit training and the class sizes can range anywhere from 1 woman to 55 women.
When did you start working in the field?
Ryne has been working at Burn Boot Camp for about a year and a half. Before this career, Ryne was working one on one with clients, catering to their sport specific needs. He was mainly working with high school and elementary age athletes in baseball and football. Ryne was a Professional football player for the Carolina Panthers for 3 years; therefore, he is extremely intelligent in this area! Due to a knee injury, Ryne was forced to retire his pro football career, but wanted to help others reach their full fitness potential and remain in the fitness industry as well.
Why did you start working in the field?
Ryne started working in the field when he was unable to continue playing football for the Panthers. He wanted to be active and pass on the knowledge and skills he had learned through his time in the NFL. In addition, he wanted to prove to all of the women who didn’t believe in themselves or didn’t think they could reach their full potential, that they can do it!
What is the biggest challenge for you as a personal trainer?
Ryne believes that the hardest part about his job is client retention. He explained that he invests so much time in people, and he knows that they are capable, but mental insecurities stop them from moving forward in their fitness journey. People tend to not believe in themselves, and that is a challenging barrier to overcome.
What is your biggest accomplishment in the fitness industry?
Ryne believes that his biggest accomplishment is the community of women he’s built over the past year. Several of the women he has worked with have lost up to 70 pounds, and are still continuing on their fitness journey. He explained that not only are they moving forward in their health, but in other capacities as well. He also explained that whether he is instructing a one-person class or a 50-person class, he still knows everyone’s name, any injuries they may have, and their fitness strengths. He believes that his biggest accomplishments are seeing his clients accomplish their goals.
What advice would you give to people thinking about a career in fitness?
Ryne explained that for those who want to start their career in fitness, it’s important to know that it’s all about how hard you are willing to work. He explained that you have to build from the ground up and also have to be willing to put in long hours. In addition, being in the fitness industry, it becomes a lifestyle that you have to live and breathe. You can’t be eating unhealthily or acting in ways that don’t align with what you’re preaching to clients.
Who was your biggest influence when you were starting your career in fitness?
Ryne’s biggest influence was the CEO and founder of Burn Boot Camp, Devan Kline. Ryne and Devan didn’t know it at the time, but they played in the same baseball conference in college. However, when they met later in life, Ryne adapted to his mentality and his ability to keep growing. Devan started in a small gymnastics studio and now owns a multimillion dollar business. Ryne hopes to build his own following and to contribute to “Burn Nation” as much as Devan did. What is the most rewarding aspect of your career?
Ryne explained that the most rewarding part about his job is seeing the smiles on the faces of the women he impacts. He told me a story about how one of his clients came to him one day explaining that her husband commented on how baggy her jeans have gotten. It’s the little things that go a long way in his career. In addition, he had a woman who suffered from Diabetes, but after training with him for a few months, her condition went away and she no longer needed her medication. Therefore, Ryne finds the most rewarding parts of his job are when his clients achieve their goals.
Ryne believes that fitness is a lifestyle. Although it might sound cliché, if you want anything bad enough, you have to follow your dreams. You never know where life will take you but you never want to know “what could have been” down the road.
Over the last decade, more than 500,000 people chose CPH Insurance for liability insurance. Because our business is specialized, we are able to focus on your liability needs in a way that bigger companies are not. Our team of associates represent over 50 years of collective experience in this field, and we are able to serve a large client base while maintaining a small-office approach.
January 19, 2017
2017 Marketing Resolutions for Personal Trainers
Becoming a sought after personal trainer requires hard work, motivation, excellence in both training and client care, and the ability to market yourself. Here are some easy to implement ways you can use in 2017 to effectively grow your personal trainer business!
Make Certain You Are Adequately Represented Online
You need the following three things set up to ensure you are easy to find and contact online!
A website. This can be as simple as a single page, with the services you offer, a bit about you, and ways to contact you / make an appointment via a form, an email, and a phone number.
A blog. This is how you position yourself as an authority in your vertical. The blog page can often be hosted on the same platform as your website, and you can use it to post value rich content for your clients or prospective clients.
Social media. At minimum, have a Facebook account set up – better yet, have Twitter and LinkedIn. Pinterest or Instagram (remember, fitness is visual!) are great to showcase workouts, routines and to connect with your clients where they like spending their time. Share valuable information to keep them informed and looking to you as the credible expert.
Current Client Outreach
Your current clients are the best marketing tool that you have. Use them to build your business via word of mouth by:
Offering incentives if they bring a new client to your business – a gift card, free sessions, or free gear are all appropriate.
Encouraging them to connect with you on social media and interact / share posts with their own friends
Promoting your clients’ advances and milestones with in-gym and online victory laps and other motivational boosts.
Networking with Other Professionals
Making friends in your local community is also a good tactic. You can network with other professionals such as:
Doctors. They can refer patients who have expressed interest in getting fit / healthier. Extra points if you connect with specialists and alternative medicine professionals.
Real estate agents. Ask local agents to add you to their list of local businesses and resources for new people moving into the area – you might pick up a few clients looking for a new in-home fitness program.
Your local Chamber of Commerce is another place to market yourself, as they can distribute your materials to tourists who are looking for a place to work out while on business trips or vacation.
While you are at it, also make sure your personal trainer insurance is in effect and provides full coverage for your business in 2017.
Over the last decade, more than 500,000 people chose CPH Insurance for liability insurance. Because our business is specialized, we are able to focus on your liability needs in a way that bigger companies are not. Our team of associates represent over 50 years of collective experience in this field, and we are able to serve a large client base while maintaining a small-office approach.
Background Information: